Why I am building Monadux

Soon, I'll be rolling out something I've been working on for the past couple months (Scry, Monadux's first product). I'm excited to share it. But first, I want to lay out my why.

As an employee and contractor, I've been inside the insights function at businesses ranging from Fortune 5 monsters to mom-and-pop fishing tackle shops. And I keep watching the same thing happen.

A company starts to grow. The team is sharp, the product is working, and suddenly decisions need to be made faster than they ever were before. Leadership does the standard dog and pony show — they build dashboards. Lots of them. Sales here. Mixpanel/Amplitude there. Ad platform data on top of that. A CRM that is always incomplete or lagging. Survey data from last year that may or may not still be true. Interviews that have gone stale.

And they call this being data-driven.

But it's just noise. Hundreds of signals from disconnected systems, read by teams who each see only their corner of the picture. The growth team sees acquisition. The product team sees activation. The marketing team sees attribution. And the customer disappears, fractured into their composite parts (or their individual monads — see the connection?).

Most companies make their most consequential decisions from an incomplete picture. Not because they lack data. Because the intelligence layer that connects it doesn't exist.

That's the gap I'm building to address.

I'm not building another dashboard. I'm building to skip the dashboard entirely and replace it with something that surfaces what's actually happening, across all your data, before you even know to ask.

If you've felt this problem, or watched it slow a company you care about, I'd like this to be the start of a conversation.

— Steven